You’re great with people, you care deeply, and you want to help people grow and thrive. You also recognize the need for a cost-effective, scalable system to serve those who want to work with you. Most assessment certifications put you in a box. Ours gives you the tools to break out.
A Behavioral Elements Certification is different. Not only does it equip you with a proven, science-backed assessment that helps people understand their own behavior, it gives you a full suite of training decks, coaching programs, worksheets, and more (Click to see a sample table of contents).
This is a powerful suite of tools used in places like NASA, Ford Motor Company, Nikon, Johns Hopkins, State Farm, and many more corporate, governmental, and non-profit organizations. Day 1, you can hit the ground running with the confidence of having a behavioral science-backed system to build your business.
Built on the 4-Drive Framework of human behavior, a Behavioral Elements Certification gives trainers, coaches, and HR professionals a simple yet powerful way to explain, predict, and influence behavior.
When you become a Certified Guide, you’ll gain:
✅ Unlimited Assessment Access – Unlike other certifications that nickel-and-dime you for every participant, your license gives you unlimited use. Run as many assessments as you want without worrying about hidden costs. Click to see a sample report.
✅ A Complete Toolkit for Impact – Get done-for-you training decks, worksheets, coaching tools, and plug-and-play resources so you can deliver transformational programs immediately. Click to see sample worksheets.
✅ More Than Personality – Personality tests explain tendencies. Behavioral Elements shows the drives behind action—helping you and your clients understand motivation, decision-making, conflict, and communication at a deeper level. Click to learn about the Assessment.
✅ Trusted Science, Real-World Results – Based on Harvard research (Lawrence & Nohria’s 4-Drive Theory) and tested globally, this framework is simple to explain, powerful in practice, and unforgettable in its results. Click to learn about the powerful science behind the Behavioral Elements Program!
✅ Community of Guides – Join a growing network of professionals worldwide who are using Behavioral Elements to spark change, build trust, and accelerate growth in organizations of every size. Plus, you get free access to our ongoing Certified Guide Coaching Program to help you maximize your certification value!
Why Behavioral Elements Beats the Competition
Most certifications cost thousands up front and then charge you again and again for every assessment you run. We flipped the model. With Behavioral Elements:
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One certification. Unlimited use. Full freedom.
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Lower cost, higher value. You’ll never be trapped in per-use fees.
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Tools that work. From corporate workshops to one-on-one coaching, you’ll have resources to create powerful results from day one.
Other assessments describe behavior. Behavioral Elements helps people change it.
