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Train the Mind. Elevate the Game. Build the Future.

Every elite hockey player trains their body—but what about their mind? In today’s ultra-competitive hockey landscape, skill and strength aren’t enough. The difference between a good player and a great one often comes down to mental toughness, resilience, and the ability to perform under pressure. That’s where Mental Edge Coaching comes in.

This 12-week mental performance coaching program is designed specifically for top amateur hockey players who want to build the habits, mindset, and resilience required for success at the highest levels. Whether your athlete dreams of making it to the NCAA, juniors, or the pros, this program will give them the mental toolkit used by elite athletes and top performers in the NHL.

Register for the April 6th - June 22 Session

“90% Of Hockey Is Mental” – Wayne Gretzky

This 12-Week Mental Edge Performance Coaching program is designed specifically for top amateur hockey players who want to build the habits, mindset, and resilience required for success at the highest levels. Whether your athlete dreams of making it to the NCAA, juniors, or the pros, this program will give them the mental toolkit used by elite athletes and top performers in the NHL.

Register for the April 6th - June 22 Session

Want to learn more? Fill Out the Form Below

Meet the Coaches

Jay Johnson and Francesca Amante

Jay Johnson

Jay Johnson works with high-performance athletes and executives to help them build resilience, perseverance, and grit. As a former Junior hockey player and MMA fighter, he understands the intense stress and impact that athletes put their bodies through. With a focus on behavioral science, Jay has helped Professional Athletes and Executive Leaders reach peak performance all over the world.
Jay is a Co-Founder of Behavioral Elements®, a two-time TEDx speaker, and a designated Master Trainer by the ATD. He launched the Mental Edge Performance Coaching program to empower young athletes with the discipline and determination to become the best that they can be.

Francesca Amante

Francesca Amante is a CEO, Management Consultant, and High-Performance Coach specializing in resilience, mindset, and burnout prevention for elite athletes. Backed by education from Cornell University and Harvard Medical School, she combines behavioral science with strategic leadership to drive lasting results.
A former elite athlete herself, Francesca spent over 20 years competing in figure skating in Skate Canada, earning countless awards, over 100 podium medals, and multiple gold wins at the BC/YK Regionals. Her dedication to the sport led her to become a nationally certified NCCP coach/trainer for Skate Canada, where she has mentored athletes to strengthen both their technical abilities and mental resilience.
Building on her years of competition and coaching, Francesca expanded her expertise beyond athletics to guide high performers—both in sports and business—in mastering resilience, leadership, and sustainable success. She helps executives, teams, and athletes overcome burnout and unlock peak performance through sustainable culture and mindset strategies. Francesca has spoken on 50+ stages across North America, been featured on 25+ podcasts globally, and continues to impact the world through her expertise in resilience, overcoming adversity, and achieving peak performance. Her work empowers organizations and individuals to foster high-performance teams, create thriving workplace cultures, and achieve sustainable growth.